World’s Largest Hammock Hangout on the Santa Monica Pier

Written By Cassidy Phillips

Drink Neuro Case Study

World’s Largest Hammock Hangout on the Santa Monica Pier

Project scope:  Drink Neuro wanted to stage a nationally-relevant PR stunt to promote their new “BLISS” drink, which was formulated for relaxation.  To make a splash, we set a world record ON National Hammock Day (for the most people hanging out in one place at one time in hammocks) and invited Entertainment Tonight to join us.

Execution: World Record and Entertainment Tonight Coverage.

Results: A World Record, Over 90 Million Impressions + a truly BLISSed out client. 

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Cassidy Phillips

Hi, I’m Cass, Lead Web Designer at Foxtrot Branding. I absolutely love getting to help passionate business owners create messaging and website designs that beautifully articulate how amazing their brand is.

I specialize in designing strategic Squarespace and Shopify websites with eye-catching designs and clear messaging.

https://foxtrotbranding.com
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