Workout with Ellie Goulding

Written By Cassidy Phillips

CORE Hydration Case Study

Workout with Ellie Goulding

Project scope: To launch their #truetotheCORE campaign, CORE Hydration hosted a National Sweepstakes Campaign with Celebrity Endorsement from Ellie Goulding.

Execution: A photo and video shoot fueled visuals for the #truetotheCORE campaign and sweepstakes advertising was placed in stores across the US to encourage customers to enter to win a chance to work out with Ellie Goulding.

Results: 50 excited guests traveled to Manhattan, all expenses paid, to attend a private workout at Barry’s Boot Camp, followed by a reception and meet and greet.

Collage of photos from CORE Hydration "Ellie To The Core" Experiential Marketing Campaign
Cassidy Phillips

Hi, I’m Cass, Lead Web Designer at Foxtrot Branding. I absolutely love getting to help passionate business owners create messaging and website designs that beautifully articulate how amazing their brand is.

I specialize in designing strategic Squarespace and Shopify websites with eye-catching designs and clear messaging.

https://foxtrotbranding.com
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