The Ultimate Weed Wedding
Weedmaps Case Study
The Ultimate Weed Wedding at National Cannabis Festival powered by Weedmaps
Project scope: National Cannabis Festival is an annual two-day music and cannabis lifestyle event held in Washington D.C. Weedmaps opted to sponsor the Policy Summit on C-Span, the on-site Education Pavilion, and the Ultimate Weed Wedding.
Execution: Late in the day, in front of thousands of revelers and just before Ludacris took the stage, Mary “MK” Kelly and Jarrett Nassau (winners of the Ultimate Weed Wedding contest) exchanged their vows + sparked up a celebratory blunt to celebrate.
Results: One Successful (Nationally Televised) Policy Summit, One Lucky Couple, 5 Bridesmaids, 5 Groomsmen, and 190k Social media impressions.