FIJI Water: Field + Event Marketing Strategies

Written By Cassidy Phillips

FIJI Case Study

FIJI Water: Field + Event Marketing Strategies

Project scope: To position FIJI Water as “the Finest Tasting Water in the World”, we partnered with Food & Wine Magazine + some world-famous chefs on a print campaign + live event series: pairing the finest tasting water in the world with the world’s tastiest dishes. To extend + amplify this culinary campaign to a larger audience, FIJI hosted consumer-facing Sweepstakes for the events and ran the “Discover Summer” sampling campaign.

Execution: A series of 8 Food & Wine Events & a summer sampling campaign at popular summer hot spots such as beaches, farmers markets and shopping destinations across the US.

Results:  Over 25k consumers were sampled in the first summer and the experiential and event campaign was extended to a second year.

Collage of photos from the Fiji Field + Event Marketing Strategies case study
Cassidy Phillips

Hi, I’m Cass, Lead Web Designer at Foxtrot Branding. I absolutely love getting to help passionate business owners create messaging and website designs that beautifully articulate how amazing their brand is.

I specialize in designing strategic Squarespace and Shopify websites with eye-catching designs and clear messaging.

https://foxtrotbranding.com
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